As long as the growing of HTML5, you may find many articles on HTML5. However, there seems less evidence has been found that HTML5 does impact organic search traffic and SEO. Here, we will discuss how will HTML5 affect your SEO.
Firstly, we need to know what HTML5 can offer and its difference.
HTML5 can offer:
- Some improvements on user experience
- A few new tags, which will help developers to define important content
- More multi-media element such as video and audio
- Good substitute for Flash and Silverlight
- When refers to the indexing and crawling of website, it’s SEO friendly
- Large amount of mobile applications and games
Therefore, we can say HTML5 will make web more perfect in some day, but that day is not today. One key point that we have to stress is: up till now, there isn’t one popular browser that can support all the specifications and functions of HTML5. We are clear that all the mainstream browsers at present will be ready to support HTML5, but there exist many un-completely support or compatibility.
Google and HTML5
May 22, 2010, Google creates a doodle in memory of Pac Man’s video games. This doodle is animation, and it’s also a playable Pac Man’s game. Google makes this doodle in HTML5. They also offer a Flash version to support the browsers incompatible with HTML5. I bet that this is the first time that most of the Internet users met HTML5. In my point of view, this doodle gives us a chance to take a glance at the trends of future Internet, webpage, mobile application and game. And this makes me think of SEO potential of HTML5. What advantages does it brought if website transformed to HTML5 standards.
HTML5 and SEO
1. Made it easier for search engine to crawl and index.
For some websites, especially those site rely seriously on Flash, HTML5 is good news. If you are running a Flash site, you must found the benefits of shifting to HTML5. The full content embedded in Flash will be crawl able to spider. According to basic SEO theories, this will help you got more traffic from search engine.
2. More functions to enhance user experience
The other benefit of using HTML5 is that more functions can be used. As for the functionality of HTML5, we can make some conclusions from the support of mainstream browsers. Facebook has released their long-waited iPad application based on HTML5. Pandora has announced a new version of their media player based on HTML5. Game platform Zynga just reveal 3 new HTML5 games, which can be played on the browsers of mobile devices. There are new websites features HTML5 launched every day. Keep close eye on trendy new tech will always improve user experience.
3. High usability upgrade user experience
For the respect of usability, HTML5 will encourage better interactivity between visitors and websites. Multimedia website will get more improvements, especially on mobile platforms. You will get more video stream and audio stream with high quality. Till now, the fact is that iPhone and iPad won’t support Flash, while Adobe has declared they will stop the development of Flash player on mobile platform. We can say that mobile platform will be occupied by HTML5 in future.
Definitely, more and more SEOers begin to investigate in the optimization of HTML5 website. For search engine, they will adjust their algorithm continually to apply themselves to the developing of HTML5.